Video and Animation
Research supports using dynamic visuals
for Health Communications
Video and animation are proven methods to tell stories. These creative formats are powerful ways to make an impact, build trust and meaningfully engage with audiences.
The research says:
26.8% - A study of web-based health information found that audiovisual content in a conversational style increased recall rates by 26.8% compared to written information in a formal style.
80% - In a review of health education animations, the use of video led to improved knowledge outcomes in 80% of trials, compared with tools like static images, spoken information, and printed booklets.
8/10 - In studies of health student education, eight out of ten found that better knowledge outcomes were achieved when animations were used.
Organizations that use animation and video to educate health audiences will see better engagement.
Evidence is important, but seeing is believing. Watch the Bird Comm video reel that shows how we have developed strategic communications for Canadian health organizations: